And hopefully they have learnt.
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I donāt know, the new title āhead coachā in my head means reduced power from manager 
You know what i mean?
I also think that a small part of this change is simply about reducing the workload. Slot already has considerably more free time between matches. If you limit the task āonlyā to coaching, you donāt burn out as quickly. Klopp was pretty exhausted towards the end.
Besides, in other leagues, this āhead coach thingā is completely standard practice. Every coach who comes from the Bundesliga, for example, is used to working this way. This way, you donāt have to completely replace all the structures every time and should be able to maintain a consistent identity regarding playing style, etc. Provided, of course, that the coach actually sticks to the plan. 
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Okay, i see what mean now.
I am āold schoolā, I am used seeing āmanagerā as a more respected title.
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happens a lot, unfortunately.
Thereās an interesting article on TIA regarding the increase in club revenue since the Premier League started:
https://www.thisisanfield.com/2026/04/liverpool-broadcast-tv-revenue-reshaped-club/
A few highlights:
Broadcast revenue:
1992: Ā£9,715,000
2025: Ā£263,659,000
Commercial Revenue:
1992: Ā£3,220,000
2025: Ā£323,470,000
Total Revenue:
1992: Ā£14,844,000
2025: Ā£702,722,000
There isnāt a comparable breakdown of matchday revenue, but it must have been in the region of Ā£1.8m increasing to Ā£115.59m but without the addition of the new Anfield Road revenue.
Of course, a huge chunk of this is now taken up with player costs.
In 1992 the average annual salary for a Premier League footballer was Ā£77,000. In 2025 the average annual salary for a footballer was Ā£4,160,000. Our squad has an estimated tot wage bill of Ā£177.9 million.
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Football is getting to the stage where wages are unsustainable without another major revenue stream - hence streaming exploration I guess. Or the selling of assets to yourself (Chelsea I am looking at you!).
Our wage bill is to high and itās something to look at. Salah leaving will help but itās probably a driver of other exits too. The issue is any target with competition for his signing will demand huge wages too. Once the top earner genie is out of the bottle everyone wants some.
Maybe that why RM are getting good at free signings.
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Its absolutely disgusting how we have allowed our once beautiful game to be corrupted to this extent.
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As a percentage of revenue, that wage bill is far from unsustainable for LFC. Further down the structure though, there are two real problems of sustainability. First, the ābig clubsā now have such a towering advantage that their PL position is all but guaranteed (Spurs making a liar of meā¦). Second, the cost to get into the PL from the CH is now more and more of a gamble. League One is now littered with clubs that overcommitted to get promotion, then were crippled by the resultant financial structure - Sheffield Wednesday being the latest spectacular case.
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You do not pay the highest wages to finish 5thā¦. Or 6th.
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Maybe but the league is increasingly competitive as many of the top 6 are going through transition cycles. Itās also driving a lack of stability. With money so tight you cannot afford to be out of Europe or near the bottom. Hence the turnover of managers.
My point was wages cannot keep going up as revenue is not increasing as fast. That is unsustainable - unless you cheat like City.
Itās also driving a move for stadium expansion to increase revenue. We did it sensibly but the burden on Spurs is huge. Chelsea will be the same and United.
What about 3rd?
Looks like they wealthy enough to buy yellow cards. I would love to be able to afford that.
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So how many of these fans protested against FSG when the froze ticket price rises for 8 seasons?
Sounds like fans cutting off their nose to spite their face
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fans want LFC to compete and want the best players but it all comes at a cost.
and the cost is rising every season.
but the same fans are complaining when FSG ask the fans to contribute a little more in the club coffers to helps the club compete.
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I am fine with rising costs as long as they are costs related to Anfield upkeep, match-day safety, etc. I donāt think the cost of signing players and their wages should trigger those ticket prices increases, and I doubt they would even make a scratch within a dent. Now as for the hospitality prices, make hay as long as you have reasonable options for day trippers.
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I think the protests around resisting price rises at all are rather missing a trick to make a reasonable proportion of the tickets affordable to ordinary fans in the long term. Maybe if they could put a ceiling on matchday tickets that is proportional to the minimum wage, it would prevent this kind of argument on an annual basis.
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I am very hesitant to criticise the match going fans for these sorts of things because fandom for me 4000 miles away is very different. But even when the club have tried that sort of thing the match day protests have still come and largely ignored the attempts that had been made to target where they want to increased revenue to come from
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