For me, it has already begun since some time. We compete with one hand behind our back in financial terms compared to the Cheaties (three titles in four seasons, despite of us giving them a proper fight), and at the same time, we are so much more powerful than the Palaces and Norwiches of this league. That has taken something away. Money well and truly rules now, and that is translated into results and positions in the league.
When LFC announced the deal with Nike, a highly dubious company in terms of human rights, I felt a shift in my perception of the club. I’m still taking in games when I can, as Klopp has assembled one of the very best teams in our history, and one which plays football the right way too, and plays the development game of young footballers as it should. It’s a delight to see how he operates. But when Klopp and co. will be gone and replaced with another Brendan Rodgers, we might well realise how much everything around football, and unfortunately also around LFC in parts, has become and will further become plastic.
Its not the club’s fault, it’s not even fsg’s fault. The Nike deal was probably needed in order to keep us in the race financially. It’s just the way football is heading to these days: money rules. These are sinister times.
We should really take in Klopp’s time with us while it lasts. The contrast with what will follow afterwards might be terrible, and I suspect that there might be a lot of drifting away then.
Edit: to finish on a more positive note, the supporters in Liverpool will fortunately always be there and cheer on their team, no matter what. That is a comforting thought.
Chelsea are the original culprits here. There is an article on the Beeb about whether Newcastle will have to spend a billion to break into the top 4. It’s obscene.
Chelsea and City have a combined net spend of over 2 billion since their respective takeovers with Chelsea having spent 300m in two seasons to get their first title with City spending just over 400m in 4 seasons to get their first. The term being used by their execs was ‘accelerated development’. Basically it was all but unlimited spending to get their teams to the top and once there it’s simply a matter of spending to keep them there and ticking over having burnt through the hard cash up front.
I’ve left United off that list because as much as we hate them, they’re a cash cow but if we take the amount they’ve spent over a similar period as well, just three teams have spent a combined 10 times more than us. The direct correlation of that is that aside from on absolute perfect storm of a season where Leicester won the league with a measly 81 points and us in 19/20, the league has been won by one of those three.
We can argue about FSG as custodians but they’re simply not playing on the same field. Now we have Newcastle and if they’re allowed to spend as Chelsea and City have then the league is basically become even more entrenched as the plaything for billionaires and little else.
I don’t think a billion will get Newcastle in to the top 4, unless there is a recalibration of the market. Recall that when City spent that 400M to win the 2012 title, the record transfer was CRonaldo - and the record transfer incoming remained was Robinho even after that one, until Carroll and then Torres in 2011. Today, the most expensive squads have valuations approaching 1 billion, which doesn’t cover the wage costs, nor the sort of premiums Newcastle will have to pay. They will be spending 100-200 million just to have a reliable middle of the table platform to avoid relegation fights.