It reminds me (via Stuart Lee) of the time when Jade Goody was racist on Big Brother, and Carphone Warehouse, the shows sponsor, put out a statement saying that racism was in complete opposition to the values of Carphone Warehouse. As if selling phones is an anti-racist endeavour?
I think it’s fair enough to think that the reason why corporations like Disney and Coke are pushing anti-racist messages, is that there is a benefit to the bottom line.
I’m not particularly arsed, to be honest. You can appreciate the steps a company has taken on their social responsibilities, while also being aware of their history (and the two are probably linked) and not seeing them as the vanguard of progressive values.
Ultimately this is people. A company is just the people who work for it and run it. It’s doesn’t set it’s own agenda or decide it’s own actions. People have generally become less racist over time. It therefore stands to reason that societies institutions have too.
Whatever their underlying reasons, corporations have to take action. I don’t think it’s right to criticise the ECB for taking a strong stance on this because twenty years ago they probably wouldn’t have given a shit. If they are now taking a strong stance on equality, then that’s good. It doesn’t matter how late they are to the party. I’d like to think it’s because the people who run the ECB are in a place where they understand that racist comments aren’t acceptable, but even if it’s more a PR/bottom line issue, the end result is that people see people facing consequences for racism, and that’s a good thing.
I’ll pull you up on this though. It certainly is not a given. And you do not get to decide you are not racist when you probably have a great deal of ignorance (as we all do) about how you attitudes, behaviours and actions are shaped by underlying and likely unconscious racism.
My employer is currently on a process of becoming an anti-racist organisation. My understanding of this is that it is not enough to just say you aren’t racist. You have actually stand opposed to racism, and recognise where your own culture promotes exclusion and promotes racist attitudes.