"Let’s try to explain how Liverpool can spend this much, because over the past month there have been many comments from fans of other clubs asking: “How can anyone compete with these guys?” 
First of all — there’s something called strategy.
Liverpool were on the verge of complete financial collapse and possibly being relegated to the lower leagues in 2010. That’s when FSG took over the club, and at that time they made one promise: they would only spend what the club earns — something many didn’t like.
Our revenues were terrible back then, and FSG focused on new infrastructure (stadium, training ground, and sponsors).
After that, they worked on improving the data team, the recruitment strategy, long-term planning, bringing in a top manager, and slowly building a platform to compete with the very best.
Our revenues gradually increased, but we still spent very cautiously, as money was still going toward infrastructure. We had to sell players to buy others — and that lasted nearly 15 years.
Today, the club is where it is thanks to excellent vision and business leadership. We no longer need to invest in infrastructure because everything is in place. The club now generates huge income and is finally in a position to spend.
So — this summer’s spending won’t be the norm going forward, but rather an investment for the years ahead. After a decade and a half of building, we’ve finally earned the right to spend.
Now that the infrastructure is complete and strong sponsors are secured, the club has never been more stable. What the ownership is trying to do now is ensure that Slot has a top squad to achieve great things on the pitch in the coming years. That success would generate massive value for the club over the next 5 years and bring even more stability.
These are people who are cold in their decision-making — analytical, strategic, not emotional — and that’s exactly why they’ve done such a good job and allowed us to be here today, enjoying this transfer window.
Most were skeptical — 15 years of frugal transfer windows drove many fans mad — but these people knew what was required to build a successful and sustainable business.
People wonder how one club can spend so much, but there are clear rules — PSR (Profit and Sustainability Rules).
In short: you can only spend as much as you earn.
Because the club waited patiently and performed brilliantly on the pitch — attracting big sponsors, TV rights, and prize money — we’re now in a position where we could still spend another £200 million and stay within PSR limits.
So, the complaints from some rival fans are completely unfounded. This is not about some super-rich owner injecting a financial boost — it’s simply the result of good planning. Spending only what you earn. And in the last 6 transfer windows, we’ve spent by far the least — only £300 million, including the Wirtz signing. That opens the door to building a team for the next few years.
It’s a very strong business model — smart transfers with very few mistakes, sponsor growth, infrastructure investment, and excellent management decisions like hiring smart people such as Edwards, Klopp, and the data team. All of this has brought us to where we are now.
It would be very difficult to ruin the future of this club, which is now, after almost 40 years, in a position to dominate the league and Europe again, like in the old days.
We’ve earned it!
So this post is just a message to not pay attention to comments about how much Liverpool is spending. Because we only spend what we earn — unlike some others (e.g. City, Chelsea, PSG…).
And we spend wisely — unlike Man United, for example, who’ve had massive revenues for years but bought completely the wrong players.
Don’t be angry, it’s not unfair. Liverpool are just smarter than your club."
