The intention of FSG is to have a first team that has been nurtured from the academy…
Still a few years to go yet but then when we are not having to spend the millions on players like other clubs… We can become the highest wage paying club.!
I dont think it is that bad. Increased (commercial ) revenues are obviously welcome, but the club will have given the increased contracts based on conservative estimates of what they expect the club to earn over that period. We’re one of the few clubs that run an operating profit.
We’ve got a full squad at the moment but with Origi, Shaq and Milner all likely to be off the books by next summer that frees up about £250k a week, and that’s before you consider the futures of say Ox, Minamino and Keita for example.
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Laporta left in 2010 as a result of him being term limited, and did so at the height of the Pep era before they started spending crazy money. He is the only elected president to have left the role not in disgrace since Nunez in the 90s.
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https://www.instagram.com/p/CSrLuY4KwkE/?utm_medium=copy_link
And another partnership announced
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With the whole NFC ticket delays and the club urging fans to arrive early so that they don’t miss kick off has been boosted by the drop of the price of a pint to £2.90. That’s one way to get the fans in. I usually drink somewhere away from the ground to avoid the extortionate prices in the kiosks.
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The club should seek its own ale.
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I can’t believe we don’t have our own microbrewery, like Spurs.
Fuck FSG.
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I think I fall into this category in part! 
But session Ales are my favourite. Something between 3.6% and 4.2%.
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Carlsburg? 
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Disastrous if, in the year we finally won the league, our wage bill was higher than Chelsea and United who won nothing and who finished 33pts behind us in the league? 
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Clearly doesn’t understand the concept of bonuses…or pretty much anything else.
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I think he’s the worst of all the Muppets on Twitter . Verbal diarrhoea.
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The marketing opportunity would be to have a range of beers, produced within our own brewery. We could easily tie the different types of beer to reds around the world too. We could also do special offerings to honour former players and so on. The options are almost limitless.
The longstanding partnership with Carlsberg is probably the main reason why we don’t do it, but you would have to think there’s money to be made here, if executed well.
Why can’t we have a brewery and make an excellent range of beers in all the styles? Then sell it not just at the match, but everywhere we can?
So long as it’s not crap, if I was at the supermarket and I saw beer x, which I like and would buy; but then alongside it beer y, which was similar in quality, only a Liverpool branded beer, I would definitely buy the Liverpool beer. In fact, I would sip away thinking I was doing my bit to bring Mbappe to the club!
Extrapolate this out to the beer drinking global fanbase, and you would have to think there’s a lot of money to be made, and a lot of jobs to be created.
Make it happen Henry!
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Where’s the beer money John…
He gave it to me 
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Blue Moon, the beer often regarded as what kicked off the US craft Brew craze, got its start from a brewer at Coors being given licence to brew a custom beer to be sold exclusively at Coors stadium in Denver (baseball). There is definitely room to do it without pissing off lucrative beer sponsors/partners.
FWIW on the IPA front, their popularity is driven not by consumers but by brewers themselves. Their robust flavour gives them a lot of margin for error in the brewing process. From a purely technical PoV, beers like BudLight are actually an impressive technical feat of brewing as with so little flavour you will very clear taste the effect of even minor deviation in the brewing process. This is why you’ll see local breweries typically focus on things like IPA or a Gose rather than something nicer, more universally popular but technically challenging like a pilnser.
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the Molson/Coors brewery here in Vancouver had to adjust their formula slightly when they moved from the old Burrard location to out in the valley, with the water coming from a different source…their cost per can increased from 5cents to 6cents.
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I’m of the real ale type, odd they haven’t signed up with a local brewery most clubs have one now.
Palace have the Palace Ale which isn’t great and Wimbledon have got Park who are local to me.
Anfield is the only place I haven’t seen one to be honest, I think they have a poor mild in the new main stand but nothing specific to the club.
Nicest one I had was Barnet, shame it’s also the worst game of football I’ve ever seen. (Was doing all the rounds of the FA Cup, was oddly enough the one season that I could have done it with Palace but work cheated me out of going to the final with the Pardew dance).
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