Home: “don’t fuck about, just make it red. Oh we did an unusual accent colour last year? Go super traditional this year then. Red, red, more red and a white badge. Nah no gold, this one is for the traditionalists this year.”
Away: “we did a throwback last year so this year do something a bit off the wall that anyone over 25 will probably hate. Psychedelic? Sure, if it tests well with the younger demographic then fine. Just make sure there’s some awful dance music track in the promo video so they know it’s for the kids. Make sure Firmino and Konate are in the pictures so they know it’s for people who think they’re cool.”
Third: “we did something quirky last year so this time make it a throwback. Ecru and Yellow are so last season and we’re using white for the away so I guess it’ll need to be green. Just make sure there’s some kind of pattern involved so people moan online and we get loads of social media chat and clicks.”