Like others, a bit surprised, but not bothered and don’t think it dims his legacy with Liverpool an iota. Dortmund fans might feel a bit different.
If nothing else, maybe he can help Pep sort things out a bit at RB Salzburg, where he seems to be off to a bit of a rocky start, especially in the Champions League.
Agreed. I genuinely don’t understand how RB can be categorised as ‘sportswashing’. There is a difference between sponsorship/advertising and using sport to whitewash/cover up crimes and humans rights abuse.
I’m a little disappointed but it’s more akin to your favourite band ‘selling out’ and allowing one of their songs to be used in a tv ad.
Like others have said we owe him nothing and he can do whatever the fuck he likes
The problem with Red Bull has never been about sportswashing, not even sponsorships or advertising.
It’s an ongoing systemic fight inside German football culture, which has different traditions than the EPL. Klopp is of course totally aware of all that and the implications and has chosen a side. Massive coup for that side.
It’s about football culture, obviously it’s not even remotely on the same level as dubious regimes, world politics and human abuses.
I think this bears emphasizing. The horse bolted on this issue in England so long ago that no one can really even imagine sports without corporatism there anymore.
Indeed. The UK has gone so far down the rabid capitalism road that people have a hard time seeing any other point of view.
Germany has always protected it’s traditions like the ‘Reinheitsgebot’ - strict laws on the contents of beer, for example, and similarly they feel very strongly about keeping football in the hands of the fans and not selling out to corporate entities. Red Bull have undermined this tradition, and thus they are despised by a large number of fans of other clubs. It’s not about the product, disgusting as it may be, it’s about the relationship between the clubs and the fans.