The Owners - FSG

Kopstar and his mates rocking up to Anfield

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Well you ask the club?

Rising prices at this point on a fan base in a City being hit particularly hard by this crisis would be a mess.

In the last two years the club has bought Diaz, Konate, Thiago and Jota through a mass period of uncertainty whilst also extending a number of contracts.

With the sales of some plus more than likely a better balance sheet than the previous season at the end of this (more CL revenue which could get even higher, more TV coverage due to our position, League cup and Fa cup runs with the added gate receipts on them) I feel the club will have the cash to buy this summer as well as offer Salah more on a contract regardless whether they freeze prices or not.

We are not as a squad particularly short, yes there is one area we could look at in CM but then we also have it well stocked. People stacking up a wish list on Twitter will be disappointed as we simply donā€™t need that many players. I hope Salah signs and we can get him agreed for another 3-4 years as I think he will be still useful at 32/33 but I donā€™t think this announcement makes a difference.

As much as people want to go on at season ticket holders they do show on the whole a fair bit of commitment that I couldnā€™t show, the club is well run if we canā€™t get Salah to commit within our wage structure that is that.

As others have said weā€™ve hit the corporate, the time will come to raise prices and the club will be able to point out its decision has been taken after several years of a freeze. The time to do that is simply not now, Iā€™d rather they stick it on food at least that gives people a choice.

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Yea I think increasing prices on grassroots level tickets and those people who go to matches week in week out would be the last resort. The freeze cannot go on forever of course, one day, the prices will increase, and freezing it for 7 seasons is pretty good already and should be made to last as long as they could. I agree that price increases, if necessary, be put on F&B because its like ancillary items in a plane, so its a captured audience and people are more willing to spend, especially alcohol like beer. I donā€™t know how it will affect crowd management but maybe the club can consider renting our kiosk spaces in the public spaces around the stadium (not those independent stalls setup by locals on match days) but official kiosks around those places where people hang out listening to live music, making it a shopping experience too for other related or unrelated football merchandise etc other than just food and drinks and the official store.

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Love how FSG freezing ticket prices at a time when klopptimists beloved Tories are squeezing the last penny out of the nation is being turned into a negative against them.

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FSG is optimizing hospitality sales to improve the matchday revenue rather than ordinary ticket sales. The extensions of the stands will also help improve hospitality sales.

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You donā€™t get my point. With all prices rising, surely all fans should share a part of this and have a responsibility to?

And I donā€™t love the Conservative party, Iā€™m just not a socialist. Being a vegan doesnā€™t mean you love vegetables.

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If you are purely looking at market forces the pricing will relate to supply and demand. I suspect that FSG will have factored in the sort of fan that they are potentially pricing out. Itā€™s a false economy if they price out the less well off but noisy individuals that create the famously branded Anfield Atmosphere ā„¢ and also the long term season ticket holders who are likely to renew more than the fair-weather followers.

Incidentally, how much do the corporate entertainment tickets cost?

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It depends on the game but last time I checked it was in the region of Ā£350+

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No, the working class are already shafted enough by the fucking government. Good on FSG for keeping ticket prices frozen.

Despite your protestations this is a socialist club, with socialist values.

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It should be a business to compete with all the other ones. It is a business, to think otherwise is lunacy. As for the working class being shafted by the government, weā€™ll agree that I donā€™t agree.

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We do compete, we make huge leaps in commercial areas where we take money from rich companies, rather than shaft the working man. The margins gained in increasing commercial dwarf anything weā€™d gain in increasing ticket prices.

You wouldnā€™t understand, you believe in trickle down economy.

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You have no idea in what I believe. You just assume. I believe that saying this is not the right time, the current situation is not right, certain elements need to change etc etc etc is just kicking the can down the road. The longer prices stay the same, the more the uproar when they do go up. Just put them up with inflation every year. Like everything else. Maybe the protests got to them more than we know. Now that is a scary thought as the next protests could be to lower pricesā€¦ā€¦

We missed out on Benfica tickets, Ā£450 for a main stand box ticket - Iā€™ll be watching on the telly.

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Like any business with multiple revenue streams the club will keep under review its pricing mix along with costing and spending plans. Not all prices need to go up simultaneously.

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The cost of living is going up far quicker than the increase in income in most UK households. Meanwhile, the club has been very active commercially, increasing revenues through sponsorship, albeit during pressing times, which is obviously allowing the club to hold firm with the tickets but still be relatively healthy.

Iā€™m sure there are other ways the club are able to generate extra income too - and the ARE will increase footfall, so more sales from kiosks etc (coupled with the extra income of the seats themselves).

Itā€™s a tricky balance for FSG - hold prices and theyā€™re heros, but donā€™t sign players and theyā€™re zeros. Put the prices up to get the players in - still zeros. Lose lose. It then inevitably ends up back with the same arguments weā€™ve had a million times here - about FSG not signing players etc.

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No. I think that would be a bad idea. The early push to raise prices was in part to compete with others while we had lower revenues from tv and commercial avenues. Now that tv and commercial revenues have grown by quite a bit, the need to raise ticket prices for the average fan is less important.

Secondly, @mattyhurst is right that the message the club sends out by raising prices in this economic climate would be a bad one.

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However, youā€™re a bit fucked if you donā€™t.

Vegans shouldnā€™t be fucked, makes more of them :wink:

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The economic climate is always less than perfect. Thereā€™s always not enough money, not enough investment, insufficient resources and the hope of better times ahead. The current situation is bad but then at almost always is.

This isnā€™t a socialist club, certainly not in my lifetime anyway. FSG donā€™t freeze ticket prices because of socialist values.

Taking government furlough payments would have been socialist but the fanbase revolted.

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