I often hear about ‘net spend’ and its always frustrating because whoever is making the case they are usually using date ranges that will help support their bias. Whether that is Liverpool fans ensuring any net spend window includes the Coutinho money, and any opposition fans excluding that window. I have listed below all the players purchased or sold during Klopp’s tenure so long as there was a fee (not including loans). Then to make it as fair a representation of what ‘Klopp’s net spend’ is, I have provided both a figure from players he has purchased only (removing the sales figures for BR or KD’s purchases) and also with those players included. Figures are straight from Transfermarkt and I’m not going to argue the toss on how accurate they are. They are all from the same source. Some of these fees are notoriously difficult to get accurate because of performance based bonuses etc.
You can see there is a pretty significant difference. £69m/yr net spend for just players Klopp purchased and £33m/yr across all players bought or sold. Klopp was able to cash in big on the likes of Cou,Sakho, Benteke and a lot of £10m sales from BR’s players.
YEAR
PLAYER
MANAGER AT TIME OF PURCHASE/SALE
FEE
22/23
Sadio Mané
JK
28,800,000
22/23
Takumi Minamino
JK
13,500,000
22/23
Marko Grujic
JK
8,100,000
22/23
Darwin Núñez
JK
-67,500,000
22/23
Fábio Carvalho
JK
-5,310,000
22/23
Calvin Ramsay
JK
-4,400,000
20/21
Diogo Jota
JK
-40,230,000
20/21
Thiago
JK
-19,800,000
20/21
Konstantinos Tsimikas
JK
-11,700,000
20/21
Ben Davies
JK
1,670,000
20/21
Dejan Lovren
BR
10,800,000
20/21
Ovie Ejaria
JK
3,510,000
21/22
Luis Díaz
JK
-42,300,000
21/22
Ibrahima Konaté
JK
-36,000,000
21/22
Harry Wilson
JK
12,600,000
21/22
Taiwo Awoniyi
JK
7,700,000
21/22
Xherdan Shaqiri
JK
5,400,000
19/20
Takumi Minamino
JK
-7,650,000
19/20
Sepp van den Berg
JK
-1,710,000
19/20
Danny Ings
JK
22,590,000
19/20
Ryan Kent
JK
6,480,000
19/20
Simon Mignolet
BR
6,300,000
18/19
Alisson
JK
-56,250,000
18/19
Naby Keïta
JK
-54,000,000
18/19
Fabinho
JK
-40,500,000
18/19
Xherdan Shaqiri
JK
-13,230,000
18/19
Dominic Solanke
JK
19,080,000
18/19
Danny Ward
JK
12,600,000
18/19
Ragnar Klavan
JK
1,370,000
17/18
Virgil van Dijk
JK
-76,190,000
17/18
Mohamed Salah
JK
-37,800,000
17/18
Alex Oxlade-Chamberlain
JK
-34,200,000
17/18
Andrew Robertson
JK
-8,100,000
17/18
Philippe Coutinho
BR
121,500,000
17/18
Mamadou Sakho
BR
25,380,000
17/18
Lucas Leiva
KD
5,130,000
17/18
Kevin Stewart
BR
4,050,000
17/18
Andre Wisdom
BR
2,070,000
16/17
Sadio Mané
JK
-37,080,000
16/17
Georginio Wijnaldum
JK
-24,750,000
16/17
Loris Karius
JK
-5,580,000
16/17
Ragnar Klavan
JK
-4,500,000
16/17
Christian Benteke
BR
28,080,000
16/17
Jordon Ibe
BR
16,200,000
16/17
Joe Allen
BR
13,950,000
16/17
Martin Skrtel
BR
5,400,000
16/17
Tiago Ilori
BR
3,870,000
16/17
Luis Alberto
BR
3,600,000
16/17
Brad Smith
BR
3,240,000
Spend (net)
Spend (net) /year
Net Spend (including from players not purchased by JK)
Jurgen hasn’t bought any players, it’s the club, so net spend is net spend. There is no such thing as manager net spend. And if you do want to do it that way (for whatever reason), then you have to wait till all the players he has purchased, are sold.
You are arguing semantics. You know as well as I know that I am talking about what net spend has happened during Klopp’s time here. Of course the club make those decisions and whether they are good or bad, its not really on Klopp’s head.
You could get a rough estimate without needing to wait for sales by going on market value only, but then market value can change quickly if a player with his contract run down suddenly signs a 4 or 5 year deal.
I would find it interesting to make the BR/JK split less crude by taking, say, Coutinho’s market value at the time Klopp took over and using only the value above that at the time of his sale to give a better indication.
I mean, if you are suggesting the whole idea of net spend is bollocks, then I’d agree with you, but I also think those suggesting Klopp has done it all on a shoestring budget and the owners suck are being disingenuous and there needs to be some push back on that.
I’m just saying it’s an impossible concept to link with a managers tenure. I do totally agree with the net spend, but for me the most important aspect is that he has been able to spend the money he has recouped, with some added funds. I particularly don’t like the analysis done this way as it make BR look like a bigger genius that he thinks he is.
I don’t think it is bollocks but it is certainly more nuanced than many allow for. The difficulty I have with your suggested approach (useful to see, but I’m not sure how useful it is in practice) is that spending by Klopp will be influenced in part by previous spending and selling - he is replacing players bought under his predecessor and using revenues from selling those players to help determine what gets bought or sold or spent while he is in charge (or rather the recruitment team are doing that) .
I don’t think anyone is saying that Klopp is working on a shoestring, but it is certainly true to say that he has done incredibly well with the money that has been spent. Certainly when you compare it to other teams n the PL.
I’ve said it before, but the reason why the club can challenge for everything on a net spend of £25m a year, is because generally we don’t waste any money. We don’t do speculative punts, we don’t take risks and we don’t get in bodies. Our recruitment is laser focussed - which is down to many more people than Klopp.
Klopp’s strength here, in my opinion, is not working miracles on a shoestring, or turning sow’s ears into silk purses, it’s firstly his ability to provide a clear football blueprint which provides a basis for the recruitment. We know exactly what we’re looking for in the market. Secondly it’s his humility to sit in a structure and accept advice and opinions. He doesn’t want to be an autocrat, and that’s rare in football. Thirdly he is an absolutely outstanding coach who players want to work for, which makes it easier to keep the costs down.
But I’m not really speaking of BR though. Benteke’s a £35m purchase sold for £28m 12 months later. He isn’t winning awards with that. But also the FSG & Klopp era is in effect piggy backing on that situation and recouping £28m in net spend on a player that barely played a game during that 12 months. There has to be some balance.
And before anyone starts, this is neither praise for fucking BR, nor an attack on the Klopp + TC work, but a conversation on how well supported Klopp is by the club.
Edit: I have changed ‘Klopp’s tenure’ to ‘The FSG & Klopp era’ as I can see people’s knickers getting in a twist over it.
Fine, but being well supported has very little to do with net spend. It’s more the combo of salaries, net spend, being able to spend what you recoup, being trusted with input on who you want. To me, salaries, being able to spend the money you “earn” is the most valuable part, then trust on input, then lastly net spend.
I don’t think anyone thinks he is not supported, I just think there are people that feel he doesn’t get enough “extra” money (which I personally don’t agree with). I can’t remember who penned the original article, but it was about salaries and how that is the main difference between the gaps between the top teams (this was quite a few years back). Salaries is something that can’t be quantified by net spends.
I don’t see the point in the approach at all. It ignores the bank of assets that Klopp inherited that he hasn’t cashed in on and, therefore, neither generated revenue nor needed to go out into the market to replace. The likes of Henderson, Milner, Firmino, and Gomez to start with.
The bit in that Echo article that amazed me was this:
The attention of Latty and his commercial team is now likely to turn to realising an uplift in the club’s shirt sleeve sponsorship deal, [currently held by Expedia] and valued at £10m per season, with the current contract expiring at the end of this coming season.
Now I have watched pretty much every game on TV over the last few seasons and if you had asked me what the sleeve sponsorship was I probably wouldn’t have guessed that we even had one. I’ve just checked a replica shirt. OK, it’s there and it is Expedia. £10m per season for that? I remember when we signed the first shirt sponsorship with Hitachi they weren’t even allowed to wear them on Match Of The Day. That was £50,000 for the season and yet I can still remember it!