The Owners - FSG

I thought we wanted ethical owners with decent values.

Charlie wanted to be a tampon when he was younger FFS.

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Deep pockets. New midfield? No problem. Do you want that overnight or three-day air?

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Maybe I should add that I would be bothered about being sold to ā€œrich bastardsā€ of the Hicks and Gillett variety and I do trust FSG not sell the club, or part thereof, to sharks of that variety.

Of course, we could all be over-reacting here. Maybe we should take John Henry at his word and believe him when he says that FSG are looking for investors only. We could certainly do with an infusion of cash in order to compete with Chelsea and Man U, even if we could never compete with the petro-clubs.

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Welcome to TAN

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Of course they will keep looking for investors because if they are running football clubs as businesses, then each club cannot be seen as silos. To continue investing in each individual club, football or not, they own, they need money. And that will come from people like Redbird. And Redbird is not just interested in one single entity, they are interested in diverse portfolios. So itā€™s a cycle. I donā€™t think FSG will sell up 100% at one go, they have no need to. If they keep diluting 10% like they did with Redbird will an ever growing valuation, they will get more

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What sit on the sidelines and let others do the work. Could be good.

Redbird bought into FSG I think itā€™s clear this is more club focused which I think suggests a small but clear situation developing.

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Wonder is us going to Dubai for the winter training camp a sign?? We were pictured with some royal out there a few years back who was interested in us

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I would think what investors do to FSG will have a lot of links to what FSG do to Liverpool FC and also Red Sox which are really the 2 crown jewels in FSGā€™s portfolio. It does not really benefit the FSGā€™s valuations to investors if they sell Liverpool as a whole say for 3-4 billion dollars. To me, it benefits FSG by keeping Liverpool in their portfolio because ultimately investors would care less about FSG if there is no Liverpool in the portfolio then if there is.

EDIT: But of course there is no such thing as certaintiesā€¦if someone say offer 8billion dollars for Liverpool alone, then who knows. I just think in the short term, FSG is focused on continuing to build the value of Liverpool and their other portfolio within the group so that the valuation of FSG is attractive to keep attracting bigger valued investments from other people like Redbird.

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Thatā€™s why I think they will keep some of it even as minority shareholders effectively.

Itā€™s also why Iā€™d look at the names of investors in FSG closely as it may be likely those people potentially will become more directly invested in the club.

Red Bird are making a play for football and this is an opportunity, they launched an Investor IV thing around March/April and then purchased AC Milan but I would if they investor IV wasnā€™t for Milan but entirely something else.

Milan does complicate matters but maybe thatā€™s why this is far more down the road and have cleared that with the PL. Iā€™m glad Henry hasnā€™t stuck us on the stock market anyhow.

What I would say if it is how I feel that itā€™s a partial sell off of the club then I think it bodes well for any club re-build whilst also giving us the ownership that we have somewhat been accustomed to.

I do think it would be a majority if itā€™s outside of the FSG bubble, if itā€™s Red Bird or people related to Red Bird then it might be a minority.

Agreed, who knows there might be a share swap in the sense where Redbird gives some AC Milanā€™s shares into FSG in return for some direct shares in Liverpool and that gives Redbird direct play in Liverpool and Milan and FSG able to add AC Milan as part of the portfolio attracting even more investors as a group.

Possible they also have Toulouse so they are building a bit of a portfolio on this.

On tho point of just seeking investors, what good will do that to us? How many of the Ā£750m that Redbird invested went into the club?

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Didnā€™t it clear our covid debt which enabled us to continue as normal?

It was also an investment just in FSG so Iā€™m sure some went to the purchase of the Penguins as well.

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Could be, I donā€™t know, just asking.

I think FSG have been decent owners. They got rid of Woy so that was a good start.

I think the frustration is that they havent gone that extra mile in the transfer market and now Newcastle are on the scene (the moment they get top 4 they will spend like City) they have lost a bit of interest - especially with the Super League failing.

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They are involved in European football too. Paris FC and Jerusalem comes to mind.

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The above is absolutely horrible to read, but you are right. If I was Henry and looking to make as much $$$ out of the club, Iā€™d also think that we are at a high and that the sale must take place now, as long as Klopp is around and we still have most players of our winning team around.

However, it remains to be seen if they find a buyer for the touted 3 billions or so. Especially as our fanbase isnā€™t a random one (like Chelsea for instance) and wonā€™t accept any new owner. Most likely, theyā€™ll look for buyers in the US. But those buyers might think the same as fsg: if the club is at a high in terms of value, is it the right move to buy it now? Is there potential for making it even more valuable?

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Yeah, itā€™s what we have been discussing about since years, isnā€™t it? The continuous feeling that the game is being progressively rigged and corrupted by this new kind of state owned, sportswashing clubs.

As much as I was against the idea of the Super League at the time it came out, its failing was probably the last nail in the coffin of a longer relationship between fsg and LFC. They must have started looking for a buyer since that moment.

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