The general local sale, and tickets for juniors, is an excellent idea. Glad we have those things.
Beyond that, going to the match is an expensive thing. I know things have moved on, but I remember a time when costs were much more reasonable. All that shifted before FSG, and apart from the £77 thing, that met with protest, they have been restrained in keeping costs down for match day.
They would be justified in raising prices in keeping with inflation, but the optics would be all wrong, as a lot of people are struggling.
So this very modest price hike is well within the bounds of acceptable, especially as going to the match has been an expensive thing for many years now…
Spirit of Shankly - a very vocal supporter’s group who do good things in terms of advocating for supporters, but cause a lot of drama with the way they go after the owners. There is a perception among a large section of the fans not affiliated with them that on net they are problematic.
They don’t half like a statement that lot. They do a lot of good work on behalf of the fans but at times they come across as a bit entitled and self-righteous.
It’s not a huge increase by any means and how long do they expect prices to be kept the same because a 2% increase in 9 years seems pretty reasonable. Hell, my phone bill went up 14% in one year!
I do wonder what proportion of the fans they actually speak for on these issues and how happy fans might be with the language they use in these statements. Always come across as quite inflammatory n their statements.
I wonder how many of the people protesting are also the ones protesting that we don’t spend enough on transfers and also protest that we should have fan ownership?
We rarely agree but this has been my point all along. “Spend other people’s money on the players I want to see whist not charging me a penny extra for them”. There’s a socialist aspect to this……
The pushback is that one of the things Liverpool is known for is the atmosphere the home crowd creates. It is what opposition players remember and part of what makes players want to sign. That makes the match going fan an asset and some consideration might be given to subsidizing their attendance in the interest of a greater commercial good.
I agree. I’m not arguing with the decision, just addressing what is a limitation on @Klopptimist framework for how to make these decisions. Yes we need to understand that to spend more we need to bring more money in, but we do need to, or at least should (and I think we do) factor in that our traditional match going fan adds real value. That doesn’t mean their match day cost can never go up, but it should factor into the decision of when and by how much.
As happens all too often with unions, they essentially speak for a relatively small, privileged minority of supporters who have regular access to Anfield tickets. They wish to maintain that access at low cost, and above all ensure that they see nothing like a market price.
Limiescouse’s point about Anfield atmosphere is well-taken, but that is easy enough to maintain when times are good. I can recall a few times in the past decade when the Anfield crowd was not exactly holding up its part of the bargain.
