There really needs to be some other motif for this. Like, yer wha?
That twit does realise that this football and not simply some kind of business?
Did we get repeated inquests into how on earth can City/Chelsea/Utd afford this when they were dropping cash all over the place?
Right?? The minute we do it, we need to show forensic evidence as to how on earth can the scousers afford so many players. Even after we just won the league and are probably the most transparent of all Premier League teams when it comes to finances.
Thereâs a difference?
I mean, yeah, there were (and are).
Liverpoolâs ownership group, FSG, could be involved in a new breakaway rugby league that could rip up the sport and create a brand new structure for the game 
FSG, alongside Manchester Unitedâs owners, the Glazers, and the Red Bull group, are keen on investing in a new tournament. They could each buy franchises in a proposed new set-up which will be called R360.
In a move that could reshape how the sport looks moving forward, half of the England rugby squad are said to have provisionally agreed to join the rebel division. On offer are million-dollar salaries, with the competition set to begin in just over a year on free-to-air television. 
âThis is one of the biggest clubs in the world. We want to make sure that we are behaving like one.â
Liverpool CEO Billy Hogan sat down with The Athletic in Hong Kong to reflect on Liverpoolâs record-breaking summer and why the clubâs strategy hasnât changed despite spending close to ÂŁ300M.
On the clubâs model and financial approach:
âIt doesnât just happen; itâs been years in the making.â
âOne of the things weâre constantly focused on is that âvirtuous circleâ. Trying to run the club in the right way to ensure that we can generate as much revenue as we possibly can. That obviously helps in terms of being able to put more back into the team, which is incredibly important from our perspective.â
âWe have been successful in doing that. Itâs a huge credit to everyone on the football side and the business side, working together every single day to ensure we got to that point. We also recognize, having won the English league title for the 20th time, that this is one of the biggest clubs in the world. We want to make sure that we are behaving like one.â
âHaving massive global stars come and play at Anfield, filling out stadiums in Hong Kong and Japan, those are things we expect and want to do. We have a huge fanbase around the world who crave success and weâre working as hard as we can to win more trophies.â
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On Liverpoolâs spending this summer:
âThe difficulty is if you just look at one individual summer. That probably skews the data. There were a lot of comments made last summer that we didnât spend enough. That was a very public topic over the final weeks of the window a year ago.â
âWhat history has shown during FSGâs stewardship of this club is that we will invest when we think it is reasonable and when we think itâs right. The strategy hasnât changed. If you looked at just this one summer, it would maybe stick out in terms of the overall investment.â
âBut when you look across all the years, youâll see that from time to time we have spent significantly and other times we havenât.â
âCredit to (FSG CEO of football) Michael Edwards, (sporting director) Richard Hughes, and their team for ensuring that weâre going out there, finding the right players and getting deals done.â
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On whether Liverpoolâs pulling power is at its peak:
âYeah, Iâd say thatâs right. Itâs a sign of where the club is at. Thereâs a lot of pressure on all of us to keep that going, but the opportunity to bring in world-class talent this summer has been something that everyone has enjoyed. Weâre looking forward to seeing them play.â
Seems to me that we are now in the position of strength and to use it effectively as neededâŚ
Without even reading I find that complete bullshit. Liverpool have always been way, way ahead in brand value. The âvalueâ that is attached to city is a facade and is not transferable to new owners for the most part.