Because it was a better reflection of the job in the modern game.
Arne’s first summer the club prioritised a DM with the specific skillset Arne wanted. Were prepared not to sign just anyone just to fill a hole in the squad. Given he then won the leagiue, How likely is it that they would be ignoring his input on last year’s deals?
I also think that a small part of this change is simply about reducing the workload. Slot already has considerably more free time between matches. If you limit the task “only” to coaching, you don’t burn out as quickly. Klopp was pretty exhausted towards the end.
Besides, in other leagues, this “head coach thing” is completely standard practice. Every coach who comes from the Bundesliga, for example, is used to working this way. This way, you don’t have to completely replace all the structures every time and should be able to maintain a consistent identity regarding playing style, etc. Provided, of course, that the coach actually sticks to the plan.
Total Revenue: 1992: £14,844,000 2025: £702,722,000
There isn’t a comparable breakdown of matchday revenue, but it must have been in the region of £1.8m increasing to £115.59m but without the addition of the new Anfield Road revenue.
Of course, a huge chunk of this is now taken up with player costs.
In 1992 the average annual salary for a Premier League footballer was £77,000. In 2025 the average annual salary for a footballer was £4,160,000. Our squad has an estimated tot wage bill of £177.9 million.
Football is getting to the stage where wages are unsustainable without another major revenue stream - hence streaming exploration I guess. Or the selling of assets to yourself (Chelsea I am looking at you!).
Our wage bill is to high and it’s something to look at. Salah leaving will help but it’s probably a driver of other exits too. The issue is any target with competition for his signing will demand huge wages too. Once the top earner genie is out of the bottle everyone wants some.
Maybe that why RM are getting good at free signings.
As a percentage of revenue, that wage bill is far from unsustainable for LFC. Further down the structure though, there are two real problems of sustainability. First, the ‘big clubs’ now have such a towering advantage that their PL position is all but guaranteed (Spurs making a liar of me…). Second, the cost to get into the PL from the CH is now more and more of a gamble. League One is now littered with clubs that overcommitted to get promotion, then were crippled by the resultant financial structure - Sheffield Wednesday being the latest spectacular case.
Maybe but the league is increasingly competitive as many of the top 6 are going through transition cycles. It’s also driving a lack of stability. With money so tight you cannot afford to be out of Europe or near the bottom. Hence the turnover of managers.
My point was wages cannot keep going up as revenue is not increasing as fast. That is unsustainable - unless you cheat like City.
It’s also driving a move for stadium expansion to increase revenue. We did it sensibly but the burden on Spurs is huge. Chelsea will be the same and United.
I am fine with rising costs as long as they are costs related to Anfield upkeep, match-day safety, etc. I don’t think the cost of signing players and their wages should trigger those ticket prices increases, and I doubt they would even make a scratch within a dent. Now as for the hospitality prices, make hay as long as you have reasonable options for day trippers.