Transfers happen every year, more or less.
Talks over transfers happen or can take place 24/7, 365 days. There are no ways to block that.
Clubs who are at the top, doing well, are well organized, start deciding months before a summer transfer window what their main plan is (which of course can change). It’s how we signed plenty of players and it’s also how we sell plenty as well.
Journalists do not know everything (or also not everything they report is true, knowing what they’re doing or what orders from above they need to follow when reporting rubbish), but they know quite a bit, through different ways.
Most people who follow football can guess which names are closer to moving. It’s not really a game of roulette to guess who Liverpool moves on this summer, let’s not kid ourselves with “who knows, depends on the weather outside, could be this, could be that”. Sure, sometimes there are surprises or extra surprises.
There are reasons known to most why there’s more smoke over certain players than other ones, over which there isn’t any. And it’s mostly players that are struggling or coming to the end of contracts.
Each fan has a choice to follow (doesn’t mean one would trust everything that’s reported) or completely ignore those talks. But we cannot pretend that it’s all fake because every year transfers happen and most of them have been reported before they were announced.
Or at least if they were not reported, it makes sense because of what most people see on the pitch.
Without any of us being robots who know 100% which sources change style or quality with time, I like our filter here and I believe it’s the best way to keep updated on what’s happening.
Years of following football, watching the game with focus and following reliable sources is I think the best combination to be updated and understand why most things happen.