Mad to think that we’ve had Standard Chartered as a sponsor now for 15 years and yet I’ve still never bothered to find out who they are or what they do.
In the time we’ve had them on the front of our shirts we’ve gone from the kits being made by Adidas, to Warrior, to New Balance, to Nike and back to Adidas again.
Seeing as the contract with Nike ends on 31.07 do you think they are allowed to show the new kit before then - or nothing until 01.08 and thats the pre-order date?
I don’t know the complexities of the deal, but from the outside looking in it seems a bit amateurish to have a kit deal expire at the end of July.
Whoever signed off on the timing not he Nike deal made a mistake, in my opinion (unless there was a substantial financial reason to it that we don’t know about).
Kit deals and related shirt sponsorship deals should begin when the transfer window opens, as that is the time when the focus starts to shift to the next season.
Nike had a lot of great coverage from the champions. Presumably it was very good for them. New signings and all the activities of preseason - games, tours, training - should go to the new manufaturer/sponsors.