Presumably Adidas would have preferred the new signings to be unveiled in their kit for the new season ahead? And presumably they would have preferred to have their kits on sale 4-6 weeks earlier, for the new season ahead?
As for the timing, if the dates of future transfer windows are not known, it can easily be pegged to the event of the transfer window opening, not a particular date.
There’s a big buzz around the club right now. As a single customer (or two, as I will probably go with my lad) I would love to go and get the new Adidas stuff right now for the new season.
Not a big deal, we can wait.
Just seems a missed opportunity with the close of the old kit deal not coinciding with the close of the old season.
There are provisions in place to buy out the remaining portion of the deal if getting their contract started in time to associate themselves with official unveiling of new singings was important to them. Presumably Adidas didnt care that much about it
I heard there’s an LFC shop opened up in Copenhagen. Are these club specific shops becoming more common? I vaguely remember seeing a PSG shop somewhere in NYC.
It feels like PSG are pretty far ahead of other clubs in the US as far as a fashionable brand appealing to people who don’t really watch football. I suppose that’s partly because of the Air Jordan association (though I think they’re just plain old Nike these days?).