Where is the Adidas Kit Money, John? Oh wait!

The kit deal was signed years before when we’d know the transfer window dates for the year the deal is due to expire.

This is a non issue. It has not impacted us doing the business we wanted to do. It made no impact on the deal Adidas were willing to do with us.

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Yeah the reaction to this has been highly amusing and slightly odd and feels like it’s replacing the usual moan about spending.

I remember the New Balance one having a similar lag.

Presumably Adidas would have preferred the new signings to be unveiled in their kit for the new season ahead? And presumably they would have preferred to have their kits on sale 4-6 weeks earlier, for the new season ahead?

As for the timing, if the dates of future transfer windows are not known, it can easily be pegged to the event of the transfer window opening, not a particular date.

There’s a big buzz around the club right now. As a single customer (or two, as I will probably go with my lad) I would love to go and get the new Adidas stuff right now for the new season.

Not a big deal, we can wait.

Just seems a missed opportunity with the close of the old kit deal not coinciding with the close of the old season.

There are provisions in place to buy out the remaining portion of the deal if getting their contract started in time to associate themselves with official unveiling of new singings was important to them. Presumably Adidas didnt care that much about it

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It’s a legacy of the disrupted Covid Season I think?

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I heard there’s an LFC shop opened up in Copenhagen. Are these club specific shops becoming more common? I vaguely remember seeing a PSG shop somewhere in NYC.

It feels like PSG are pretty far ahead of other clubs in the US as far as a fashionable brand appealing to people who don’t really watch football. I suppose that’s partly because of the Air Jordan association (though I think they’re just plain old Nike these days?).

Meh… :neutral_face:

https://x.com/LFCTransferRoom/status/1946279975419552006?t=jgH2dXykxhBa96z2U-UuEg&s=19

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Mmmm the red looks a bit pink on that. Maybe the photo!

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Over designed. Don’t like the black on the collar etc and the red under the arms is ugly too.
Keep it simple!

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Red and black on a Liverpool kit? The shield with the badge looks bad too.

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Just about to say the same. The collar is far to Mancunian for me

https://x.com/FumlerRawk/status/1946264639794200768

Is the Green one still the third shirt.

As it seems, yes, I haven’t heard anything else.

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Hope so as that looked amazing.

This looks fine there is only so many colour schemes so if it resembles some team that used to rival us who cares.

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The black keepers kit shouldve been 2nd kit and green 3rd.

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Miss the yellow kits.

Looks like Wes Brown in United colours.

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https://x.com/LFC/status/1947952211964952755