Not a crisis, but that story really emphasizes the positive (increasing commercial revenue) in what was flat overall revenue and a loss-making year.
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Would expect our Media, Match day, and commercial revenue to increase in this current period (2023/24), given our performances this season thus far. Not sure the opening of the ARD will be that big a swing in the current period, given our reduced capacity for most of the season.
Overall, for revenue to remain static, whilst the team went from quad chasing to total disarray shows that FSG continue to put sustainability and smart commercial work at the forefront.
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Match day revenue was lower due to the obvious, fewer matches and reduced capacity. The latter will partially affect this season, with some offset for larger capacity now. Media will likely be lower again, because the reduction last year was a function of going out earlier in the CL. I am not sure media revenues from EL can match the 21/22 season even if we win the whole thing.
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https://x.com/_davepowell/status/1763622895190679779?s=46&t=qjQdwJi2khWQQz87wqB34A
Internal restructure paving the way for Edwards?
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Long thread of our finances
https://x.com/gregorypcordell/status/1766461963792502843?s=46&t=aLG9ncyUrtZ-QtZv0kz6SQ
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I read somewhere that the Nike deal raised ÂŁ113m last year - is that true? Is there any official info on this or did I misread somewhere?
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Whereâs the Environmentally Sustainable Sponsorship Award money, John?
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Reinvested into greenwashing? Sportswashing is so passé.
Man City were never winning that one
Excellent move for FSG. Not only are they hiring someone with expertise in working within a multi-club model at Man City, and although not directly hired by us, his knowledge in youth recruitment and youth operations may help us even further.
Joint statement with Spion Kop 1906 and Kop Outs
For a second successive season, Liverpool have chosen to increase ticket prices for supporters. This is despite record commercial revenues and a place as the seventh richest football club in the world. They didnât have to do this.
There was no meaningful consultation with Spirit of Shankly, or the Supporters Board over this decision, instead following a presentation highlighting the planned rises, we and the majority of the SB strongly opposed the move. But LFCâs decision was made and we were told it would not be changed.
The news of the price rise was released without properly informing us or the Supporters Board, which undermines the entire set-up. We had been told the announcement would be next week.
In the past, John Henry and Tom Werner have spoken of the âunique and sacredâ bond between the club and its supporters â the way in which the club has conducted itself over this trashes that idea and damages the relationship and confidence in it.
If fans really do matter and are valued by the club then freezing ticket prices for the coming season would have been a positive way to prove it.
We have continually said, given the clubâs significant income from other revenue streams â figures that will increase even further next season â and the financial challenges faced by many fans, they did not need to increase ticket prices. Itâs a choice, an active decision.
There will be those who claim a 2% increase is not a lot compared with other clubs, but general ticket prices represent a small percentage of Liverpoolâs annual revenue and the rise will make a minimal difference to the clubâs bottom line, approximately ÂŁ1million â small for the club, not so for thousands of loyal supporters, many of whom are already stretched by the cost of watching their team.
The clubâs justification for the rise is that prices have been frozen in six of the past seven years, a period that includes the pandemic. But they chose to freeze prices following the large-scale walkout in 2016 â in opposition to the clubâs plan to increase them. They state annual operating costs at Anfield as a reason for putting up prices. Yes, those costs have risen by amost 40% in this time, but the clubâs revenue has grown by more than 60% in the same period.
General ticket prices account for a small percentage of the clubâs annual revenue and this increase will add considerably less than 1% at a time when that commercial income is rising.
The race to find the richest fans in football is a worrying trend. Last season, 17 of the 20 Premier League clubs announced season-ticket price hikes, six more than the season before. Liverpool will for the first time next season sell season tickets costing ÂŁ900, and seven clubs sell season-tickets for more than ÂŁ1,000. There is a clear direction of travel.
There are food banks outside of the ground, price hikes inside, what price the goodwill of supporters? We are concerned that loyal fans, those that help to generate Liverpoolâs famous atmosphere â adding to the commercial success â are slowly being priced out of regular attendance at Anfield. We believe this should be a primary concern of the people who run our club, too.
In a recent survey 92% of our members said we should be campaigning for a reduction in ticket prices. We will again consult over our next steps but will continue to push for cheaper and fairer pricing at Anfield and expect more meaningful conversations with the club on the subject in future.
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So the most expensive ticket in the stadium, ÂŁ60 in the Main Stand, is going up ÂŁ1.20?
The average is going up by what, a quid?
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Yup pretty much plus theyâve frozen the cheap ÂŁ9 and junior tickets.
A season ticket of around ÂŁ800 will cost about ÂŁ820 issue is if you can afford a ÂŁ800 season ticket Iâm not sure youâd be using a foodbank.
Basically itâs less than a pound a game.
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I guess the question to ask is under what conditions would SoS approve an increase in ticket prices?
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They wouldnât, it seems they want a reduction.
Considering the club has kept prices below inflation and froze in the years or deep inflation itâs a bit of an odd request. Staff have to paid, I think we are a living wage accredited employer.
I think itâs a fair increase, not sure if Liverpool do it but Palace allowed me to pay in installments on the season ticket I had for one season there.
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Like I get it in the sense that everything is a rip off thesedays. I feel like everytime I leave my house it costs me $40. And I get it that people have a tradition of attending the games, creating atmosphere, its a way of life for some people.
But football culture changed a long time ago. Its a global game and people are waiting years and years for a chance to go to a single game. In reality Liverpool could double ticket prices and still easily sell out the stadium most weeks, but they donât do it as theyâre not trying to alienate fans.
There are financial realities to the game though, especially when any half decent player now costs ÂŁ50m+ and ÂŁ150k+ in wages every week.
Its weird to bring up food banks - are Liverpool supposed to also be filling those every week? I donât really get what they want out of the football club.
Ultimately if you attending football matches is making ot hard for your family to put food on the table or a roof over their heads then you need to reorganise your priorities.
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The club ironically does support food banks and other community projects in the area.
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